Maib continues to be a famous and appreciated brand in the Republic of Moldova. For over a decade, the bank has been awarded by the Chamber of Commerce and Industry in the Trademark of the Year competition for its growing economic results, social involvement and customer-centric activity.
This year, at the Moldovan Business Gala, which brought together dozens of local companies on the same stage, maib claimed two other awards that will complete the bank's record.
Golden Mercury in the category of "Financial Services", the nomination "Reputation and Trust", is the appreciation of the most successful strategy of a local brand, evaluated according to the results of its implementation, including increased sales, increased market share, value and image Trademark, consumer confidence.
By winning the Golden Mercury in the category of "Financial Services", nomination "Rebranding", it was awarded the creative efforts of the bank's team for the maib rebranding in the fall of 2021. The experts of the national competition appreciated it as the most efficient and professional on the market. Another important criterion, which played an imperative role, was the appreciation of the brand among consumers.
Ruxanda Capmari, Marketing Director at maib, emphasized:
"Rebranding - which seems to be a simple change of logo and slogan hides an entire story behind it. For maib, it is one of the strategic initiatives incorporating the updated brand philosophy expressed in every connection with customers and public opinion. We have reviewed and improved not only the bank's visual identity but the entire set of values, business principles and future goals. The appreciation of the maib brand by the experts of the Chamber of Commerce and Industry and by consumers is proof that the efforts of the bank's team have not only been felt but also have valuable results. The "Reputation and Trust" trophy is the merit of the people of maib, of each employee, client, partner and shareholder, who contribute to the launch of the most ambitious projects in banking".
In 2022, maib was awarded the distinction "Best Bank in Moldova" for the sixth consecutive year in the "Best Bank Awards" competition organized by Global Finance magazine. Banks from 21 Central and Eastern European countries entered the contest.
The Trademark of the Year contest is in its 19th edition, one of the most effective tools for promoting trademarks in the Republic of Moldova. The competition results highlight the leaders and establish the dynamics of consumer behaviour in the domestic market. Over time, more than 1,600 brands participated in the competition.
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About maib
Maib is the largest bank in Moldova, holding 31.4% of the country's banking assets and 34.9% of its loan portfolio as of December 31, 2021. The bank offers 26% of all mortgages granted to Moldovans, serves over 35% of the population of the Republic of Moldova and is one of the largest employers in the country.
Maib is widely recognized for its services, quality customer service and innovative products. The bank is well-capitalized, with a level TIER 1 capital of 21.1% as of December 31, 2021. Since 2018, the largest shareholder of maib is a consortium of investors consisting of the European Bank for Reconstruction and Development, Invalda INVL, a leading asset management group in the Baltic States and Horizon Capital, and a private investment fund focused on emerging markets in Europe.
